Case Studies

Overview

Playables42 is a scalable, multi-tenant platform designed to enable rapid creation, iteration, and deployment of interactive HTML5 playable ads without requiring engineering involvement for each variation. The platform abstracts gameplay logic from assets through configuration-driven design, allowing marketers and UA teams to generate high-volume ad iterations safely and predictably.

Problem

Playable ads traditionally required engineering time for every variation, creating bottlenecks in user acquisition pipelines. Iteration speed was limited, experimentation was expensive, and delivery timelines were tightly coupled to engineering availability.

The challenge was to remove engineers from routine iteration work while preserving performance, creative quality, and scalability across multiple studios and ad networks.

Constraints

• Multiple external ad networks with different requirements
• High iteration volume with strict performance constraints
• Non-technical users driving creative changes
• Platform required to be production-ready while still under development
• Strong isolation required between clients and campaigns

Role & Ownership

Owned the platform end-to-end, including system architecture, delivery planning, technical execution, team leadership across frontend, backend, and game engineering, and stakeholder coordination with UA teams and partner studios.

Solution

Designed Playables42 as a multi-tenant, config-driven platform with strict separation between gameplay logic and creative assets. Implemented a lightweight HTML5 playable framework, web-based tooling for configuration and asset management, versioned export pipelines for multiple ad networks, and analytics hooks to support experimentation and performance tracking.

Outcome

• Secured adoption from tier-1 studios during development, including Scopely, Second Dinner (Marvel Snap), SciPlay, and Pocket Gems
• Delivered 100+ playables and iterations prior to general availability
• Increased playable delivery throughput by 200%
• Validated platform scalability and delivery readiness through live production usage

What I’d Do Differently

Introduce self-serve analytics dashboards earlier to further shorten feedback loops between UA teams and creative iteration.

Overview

Lost Twins 2 required coordinated delivery across multiple console and PC platforms, each with its own SDKs, certification requirements, and release processes. The objective was to achieve predictable delivery and first-pass certification while minimizing time-to-market.

Problem

Cross-platform releases introduce risk through platform-specific SDK constraints, certification complexity, build pipelines, and cross-team dependencies. Failed submissions could significantly delay launch timelines.

Constraints

• Xbox, PlayStation, Nintendo Switch, and Steam certification requirements
• Independent platform submission processes
• Tight release schedules
• Low tolerance for failed certification attempts

Role & Ownership

Led platform-specific delivery, owning SDK integration, CI/CD pipeline implementation, release readiness, certification coordination, and cross-team dependency management.

Solution

Implemented disciplined delivery practices including platform-specific CI/CD pipelines, automated build validation, certification-aligned release checklists, and close coordination between engineering and QA to surface issues early.

Outcome

• Achieved first-pass certification across all target platforms
• Reduced time-to-market by eliminating rework cycles
• Delivered consistent, compliant releases across console and PC ecosystems
• Established reusable release processes for future titles

What I’d Do Differently

Increase early pre-cert engagement with platform holders to further reduce edge-case compliance risk.

Overview

SafeChat is a secure, anonymous internal communication system designed to allow employees to report sensitive issues without fear of retaliation or identity exposure.

Problem

Existing reporting channels lacked trust and anonymity, leading to low reporting confidence and unresolved issues. A secure, trusted alternative was required to protect users while maintaining organizational accountability.

Constraints

• High sensitivity of reported data
• Strong anonymity and security requirements
• Adoption dependent on trust and usability
• Integration with existing internal workflows

Role & Ownership

Owned the system from architecture through deployment, including security design, delivery planning, stakeholder coordination, and adoption enablement.

Solution

Designed and implemented a secure platform using AES-based encryption, decentralized trust principles, controlled access boundaries, and simple user workflows focused on usability and trust.

Outcome

• Adopted by 300+ employees
• Reduced unresolved internal issues by 30%
• Increased reporting confidence across teams
• Delivered a scalable and maintainable internal system

What I’d Do Differently

Introduce structured, privacy-preserving analytics earlier to identify trends without compromising anonymity.